(Or “Everything you’ve always wanted to know about lubrication but were afraid to ask!”)

Commercial lubricants are the slippery secret of sensational sex. But we’re about to blow their cover!

Why lubricants are good for men
Gay men were in on the secret a long time ago, but in many heterosexual relationships, lubes are considered a woman’s thing. Wrong.
Men can have great fun applying lube to their lovers or enjoy great sensations applying lube to themselves. Use lube on the penis and scrotum.
A neat little trick is to put a drop of silicone lubricant on the head of the penis just before rolling on a condom. This really heightens his enjoyment whilst wearing a rubber.”

Why lubricants are good for women
Lubricants can set the passion wheels in motion. Try water-based lube on her breasts, before licking and sucking - or silicone lube which feels beautiful and also acts as a moisturiser! Put a little dab on your finger before stroking her clitoris. Often vaginal lubrication doesn’t find its way there before direct stimulation, so fingers tend to feel rough no matter how soft your hands.
There are women who believe they lubricate naturally and so don’t need a lube, but don’t knock it before you try it. Every couple will find their love-making benefits from the use of lube.

Are lubricants safe with toys?
Yes, in fact many sex toy instruction sheets recommend the use of lubes with their toys. A little lube applied to the toy and to where it is going will make it a far more enjoyable experience. Beyond that, lubes are toys in themselves. They help spur couples to be more sexually playful.
Remember silicone lube should not be used with silicone toys.

When lubricants can be used to help maintain a healthy, happy sex-life.
There are times in a woman’s life; certain days within the menstrual cycle, just after childbirth, during or after the menopause when natural lubrication needs a helping hand and on these occasions lube provides a simple, fun and highly effective way of continuing a healthy sex-life. Stress, tiredness, some over the counter drugs and the pill can also contribute to a dryer than normal vagina. Intercourse at these times (without using lube) can lead to tiny tears in the vagina which are sore and leave it vulnerable to infection. Tiny tears in the anus can be even more of a problem - so if that is your preference; lubricate, lubricate, lubricate!

In short, lubricants are fun, simple and highly effective in promoting a healthy sex-life.

Aren’t all lubes the same?
No, no, no, no, no! Using the wrong lube is akin to putting machine oil in your car. Take a look below to help you choose the kind that’s right for you.

Water-based. These do not stain, are safe for use with latex and all barrier birth control methods, and rarely cause irritation. While they can dry out during extended sex, water-based lubes are quickly revived with a spritz of water or a little saliva. Because of their versatility and effectiveness, water-based lubes are the form of lube recommended most often by experienced couples. ID Sensual Glide is the number one rated water-based lubricant in America and is proving one of the most popular lubes in the UK.

New - ID Pleasure: Classic ID Glide with added buzz - containing a natural herbal extract to stimulate whilst lubricating!

Flavoured. Water-based lubricants with a twist. Wonderful for oral sex they can make foreplay great fun and tasty too. Make sure the lubricant you choose does not contain sugar as this can cause yeast infections in women. The world’s top selling flavoured lubricants, ID Juicy Lubes come in twelve flavours, Big Banana, Bubblegum Blast, Wild Cherry, Caramel Cream, Chocolate and Raspberry, Cool Mint, Fresh Peach, Passion Fruit, Pina Colada, Luscious Watermelon, Strawberry and Kiwi and Vanilla Cream. So there should be one that takes your fancy! (Also available in sachets so you can have a different flavour every night!)
ID Juicy lubes are non-staining and as they contain no sugar are calorie-free!!

Silicone-based. The King of lubricants, silicone-based lubes retain their lubricating properties better and longer than water-based lubricants and are highly concentrated, so a little goes a long way. They are completely waterproof, making them ideal for use in showers and hot-tubs. ID Millennium is the only 100% pure grade silicone lubricant making it ultra, ultra long lasting. Silicone will not harm latex and is perfectly safe for internal use as silicone molecules are too big to enter the body through the skin or body linings. Just remember not to use silicone lube with silicone toys.

Oil-based. Great for anal sex and male and female masturbation. Oil-based lubes tend to stain fabrics but are very long lasting and never become sticky. They do however destroy latex so should never be used with condoms, diaphragms or cervical caps, (except for Durex Avanti which are polyurethane.) They are not recommended for vaginal use. ID Cream is a brand new oil-based product specially formulated for men to enhance the pleasure of masturbation.

And one last tip, whichever lube you choose, unscrew the cap to check the bottle has a security seal underneath. All ID products meet this health standard.

Slippery Sensational Sex To You All!